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Google Beta Testing Keyword Based AdSense Competitive Filter List?

Caydel reports that Google is beta testing a keyword based competitive ad filter solution for Google AdSense. Currently, AdSense publishers can block ads from showing on a URL by URL basis. It appears that Google may be testing a feature that will allow AdSense publishers to block ads from showing via a keyword list. If you look at the help documentation it shows nothing of disallowing ads by keyword and only discusses disallowing by URL. No release date information has been suggested and no official confirmation from Google has been released.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.