Google Business Profiles new emergency help attributes for Ukraine support

Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine.

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Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or organization accepts donations, employs refugees, needs volunteers or offers free products or services.

What it looks like. Here is a screenshot from Krystal Taing on Twitter of the new attributes:

Google Emergency Help Attributes

How to access it. You may be able to access these new attributes by logging into your Google Business Profile account, clicking on the “Info” tab and then scrolling down to edit your “Attributes.” All you need to do it click on the pencil icon to open up the available attributes to your business.

Don’t see it? If you do not see it, you are not alone. I personally do not see this in for my business listing and I suspect many of you don’t either. It might be a slow rollout of this attribute or it may be only available to certain types of businesses or organizations or to certain businesses or organizations in specific regions.

Partoo noted that these attributes are not available for all industries, plus more of this is noted on the Google blog post here. Ben Fisher told me this is restricted to Ukraine and surrounding regions and shared this hotel specific help document from Google.

Hotel accommodations. This week, Google also released new attributes for hotel listings in Google Hotel search to define if they have free or discounted rooms available for those displaced from Ukraine. Here is a screenshot of that:

Accomondation For Ukgraine Google Hotels 1647273359

Why we care. This may be an excellent way for you to highlight how your business or organization can help refugees and in general with the Ukraine crisis. In addition, your business or organization may see special icons in their business listings in Google Maps and Search when these attributes are added. I have yet to see how these attributes are reflected to searchers on the frontend.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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