• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers

Google's John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.

Barry Schwartz on April 24, 2015 at 9:13 am
  • More
mobilegeddon-smartphone-ss-1920

On Tuesday, April 21st, Google announced they began rolling out the much anticipated Mobile Friendly Update. We asked the day after if webmasters started to notice the rollout yet or not – some did, some tracking tools saw early signs, but many webmasters said they saw nothing.

As time goes on, as expected, more and more searchers and webmasters are claiming they are seeing the impact of the mobile friendly algorithm in the mobile search results. But many are still not seeing it.

Google’s John Mueller confirmed this morning in a live hangout on Google+ at the 4:40 mark that the roll out has 100% begun and is actually completely live in some of the many Google data centers.

That means that some searchers may be seeing the mobile friendly search results on their mobile searches, while some may not. It also means you may see it one hour and not the other hour. John Mueller explained that the full roll out can take a week or more, so be patient. But if you see a different mobile search result experience, that is likely because you are seeing the roll out on your mobile device.

Here is what John Mueller said:

It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.

From the first day to the next day, I don’t think you’ll see a big change. But if you compare last week to next week, then you should see a big change.

And I’ve seen some blog posts out there have noticed it’s different, and tried to document the difference between the desktop results and new mobile results. So there are definitely people noticing it.

SEO Clarity has been updating their data set showing the impact thus far on the mobile search results and as time goes on, those numbers show a larger and larger impact.

Here is the video embed of John from Google:

For more on this, see our mobilegeddon FAQs.

Postscript: SEOClarity updated their post sharing they are now seeing a 5.1% variation on April 24th:

desktop-vs-mobile-rank-comparison-pt-4-e1429899994627

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOGoogle: MobileGoogle: Mobile Friendly UpdateGoogle: SEOGoogle: Web Search

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok