Google: Mobile Friendly Update
What Is Mobilegeddon & The Google Mobile Friendly Update
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages, is below.
Google delays mobile-first indexing deadline to March 2021
Due to the pandemic, Google pushed the deadline from September...
The Google Page Experience Update: User experience to become a Google ranking factor
Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to...
Google to switch completely over to mobile-first indexing by September 2020
Google has said currently 70% of sites shown in search have already been switched...
Google mobile-first indexing to be applied to all sites within a year
Google is sending notices to sites that have mobile-first indexing...
Google adds Googlebot desktop vs. mobile selector for Rich Results test
Here is a new way to test to see if your site has issues with Google's mobile-first...
Starting July 1, all new sites will be indexed using Google’s mobile-first indexing
Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on...
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes...
Google floods webmasters with ‘mobile-first indexing enabled’ notifications
Did you get a notice from Google that your site is now enabled for mobile-first indexing? You're not...
The ultimate guide to bot herding and spider wrangling — Part 3
In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...
Google makes some clarifications related to mobile-first indexing
Confused about the Google mobile-first indexing change? Google just posted several...
Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...
Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support...
First batch of Google mobile-first indexing notifications goes out today
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to...
Google to move more sites to mobile-first index in coming weeks
Google plans to roll more sites into the mobile-first index in the near future. Are you...
Google’s Page Speed Update does not impact indexing
In response to questions raised in the community, here's clarification about how indexing is impacted by the Google Page Speed...
FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told...
Google’s mobile-first index has rolled out for some sites & will be implemented very slowly
Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the...
8 major Google algorithm updates, explained
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat...
Leading up to the mobile-first index, Google has some advice
Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do...
Google updates its mobile Test My Site tool with more competitive analysis
Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load...