• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home

Google: Mobile Friendly Update


mobilegeddon3-ss-1920

What Is Mobilegeddon & The Google Mobile Friendly Update

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.

The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.

One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages, is below.

  • Latest

8 major Google algorithm updates, explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...

Sponsored Content: SEO PowerSuite | Oct 13, 2020 at 8:30 am ET

Google delays mobile-first indexing deadline to March 2021

Due to the pandemic, Google pushed the deadline from September...

Barry Schwartz | Jul 22, 2020 at 8:05 am ET

The Google Page Experience Update: User experience to become a Google ranking factor

Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to...

Barry Schwartz | May 28, 2020 at 12:00 pm ET

 

Google to switch completely over to mobile-first indexing by September 2020

Google has said currently 70% of sites shown in search have already been switched...

Barry Schwartz | Mar 5, 2020 at 11:27 am ET

Google mobile-first indexing to be applied to all sites within a year

Google is sending notices to sites that have mobile-first indexing...

Barry Schwartz | Feb 26, 2020 at 4:14 pm ET

Google adds Googlebot desktop vs. mobile selector for Rich Results test

Here is a new way to test to see if your site has issues with Google's mobile-first...

Barry Schwartz | Jun 3, 2019 at 11:26 am ET

Starting July 1, all new sites will be indexed using Google’s mobile-first indexing

Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on...

Barry Schwartz | May 28, 2019 at 7:00 am ET

Mobile-first indexing: Will it change your rankings on desktop?

Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes...

Janet Driscoll Miller | Sep 27, 2018 at 11:56 am ET

Google floods webmasters with ‘mobile-first indexing enabled’ notifications

Did you get a notice from Google that your site is now enabled for mobile-first indexing? You're not...

Barry Schwartz | Sep 20, 2018 at 9:39 am ET

The ultimate guide to bot herding and spider wrangling — Part 3

In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...

Stephan Spencer | Jun 28, 2018 at 10:00 am ET

Google makes some clarifications related to mobile-first indexing

Confused about the Google mobile-first indexing change? Google just posted several...

Barry Schwartz | Jun 14, 2018 at 9:00 am ET

Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...

Barry Adams | Jun 4, 2018 at 10:35 am ET

Google updates mobile-friendly test, rich results test tools to better support JavaScript sites

Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support...

Barry Schwartz | May 9, 2018 at 2:49 pm ET

First batch of Google mobile-first indexing notifications goes out today

Achievement unlocked! Google has begun sending out mobile-first indexing notifications to...

Barry Schwartz | Apr 30, 2018 at 10:09 am ET

Google to move more sites to mobile-first index in coming weeks

Google plans to roll more sites into the mobile-first index in the near future. Are you...

Barry Schwartz | Feb 21, 2018 at 9:41 am ET

Google’s Page Speed Update does not impact indexing

In response to questions raised in the community, here's clarification about how indexing is impacted by the Google Page Speed...

Barry Schwartz | Jan 31, 2018 at 4:06 pm ET

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages

A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told...

Barry Schwartz | Jan 17, 2018 at 3:01 pm ET

Google’s mobile-first index has rolled out for some sites & will be implemented very slowly

Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the...

Barry Schwartz | Oct 26, 2017 at 9:34 am ET

Leading up to the mobile-first index, Google has some advice

Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do...

Barry Schwartz | Sep 14, 2017 at 5:59 pm ET

Google updates its mobile Test My Site tool with more competitive analysis

Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load...

Barry Schwartz | Jun 28, 2017 at 12:00 pm ET
  • Previous Articles »
Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok