Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version
Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in the mobile search results, next to sites that were supposedly not […]
Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices?
Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in the mobile search results, next to sites that were supposedly not mobile-friendly. Maybe trying to use the “stick” approach, with negative incentives for web sites to deploy a good mobile-friendly web site practice?
Today, I spotted Google testing the carrot approach, positive incentives, but this time not displaying a graphical icon but rather a text phrase that reads in gray “mobile-friendly.”
Here is a screen shot I was able to see on my iPhone 6, running iOS 8, using the native Safari browser:
You can see, they even label the sitelinks as mobile-friendly.
Clearly Google is looking to label either mobile-friendly results or non-mobile friendly results. How they do it exactly is currently being tested. As we covered earlier, Google may be adding mobile UX factors to their ranking signals in the future.
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In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
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