Google Flights now shows expected airfare cost increases & filter for hotel discounts

During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.

Chat with SearchBot


Google Flights announced today new updates around mobile notifications for airfare and hotel costs.

According to a post on Google’s Official Blog, Google Flights will now display when a current fare is expected to expire for a selected flight, and how much will be saved if a user books now.


With the new updates, searches for specific flights or routes may include notifications with tips on finding the best airfare. Google says tips can range from alternative airports or dates for a route or flight to expected airfare increases based on historic prices for a specific route.

Over the coming weeks, Google Flights also will be rolling out email notifications for airfare price drops or increases for tracked flights and routes.

In addition to price alerts around airfare, Google Flights is adding a new filter for hotel discounts: “Now if you want to only look at hotel deals — say, to ring in the new year in Paris — just tap in the upper left to filter for Deals and voilà!”


Google says it will also alert users when savings are available to a hotel’s loyalty members.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Get the must-read newsletter for search marketers.