Sign up for our daily recaps of the ever-changing search marketing landscape.
Google: Free Real-Time Quotes Here To Stay
Many financial web sites, including Google Finance, Yahoo Finance, Forbes and others were offering free real-time quotes to users until last fall, when the New York Stock Exchange increased the fees it charged for displaying market data. In response, many of these firms teamed up to form NetCoalition.com, a Washington trade group that petitioned the SEC to halt recent fee increases.
Today, according to the Official Google Blog, the NYSE issued a proposal to the SEC which if approved, keep fees at a level that would allow Google to display real-time, last-sale prices across all Google properties.
From the blog post:
We’ve worked with the SEC, the New York Stock Exchange (NYSE) and our D.C. trade association, NetCoalition, to find a way to bring stock data to Google users in a way that benefits users and is practical for all parties. We have encouraged the SEC to ensure that this data can be made available to our users at fair and reasonable rates, and applaud their recent efforts to review this issue.