Google Gains Volume, Bing Gains Share In August

Yesterday comScore reported search numbers for August. What they show is growth in overall search volume, including at Google sites (except YouTube). Google has 2.5 times the search volume as Yahoo and Microsoft combined. But Microsoft’s Bing also grew its share of the overall US search market from 8.9 percent in July to 9.3 percent in August. Here are the charts:

In the “expanded view” of search, what stands out are the following:

• Search volume declines at eBay, AOL and MySpace
• Growth at Bing/Microsoft and dramatic growth at Facebook (20 percent vs. July)

All the typical qualifications and caveats apply, but it appears that Bing does have positive momentum. (I recall my 69 year old mother without my prompting extolling the virtues of Bing vs. Google to me a couple of months ago.)

Fear not, Danny will do his customary roundup of all the numbers at a later time.