Google Home responding with featured snippets

Yesterday, Google announced the debut of Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search.

One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person, and he shared two videos of how Google Home answers more complex questions.

The first question was “How do you get wine stains out of a rug?” Google Home responds, “According to Patch, Mix one-quarter teaspoon of liquid dishwashing detergent with four cups of lukewarm water …” Here is the video snippet of this in action:

Google Home will use Featured Snippets for answers. Source credited but not like getting a click #MadeByGoogle https://t.co/ZLMqVwHpvc pic.twitter.com/GkE7n3kovb

— Danny Sullivan (@dannysullivan) October 4, 2016

The second question Danny captured was “What’s the most valuable stamp in the world?” Google Home responds, “According to Mashable, ‘World’s Most Valuable Stamp’ Sells for $9.5 million.” Here is the video snippet of this in action:

This is a question Amazon Echo couldn’t answer for me yesterday that Google Home got thanks to the web & featured snippets #MadeByGoogle pic.twitter.com/50E0HtypLA

— Danny Sullivan (@dannysullivan) October 4, 2016

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Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.