Google Image Search launches colored filter buttons

After testing various combinations, Google has launched new filter buttons in the image search results.

google-gears-brain1-ss-1920

Earlier, Google tested adding filter buttons in various colors in image search, and now, Google has launched it to all searchers.

If you go to Google Image Search and search for any query, you should see a carousel of colored buttons across the top of the search results page. Clicking on those buttons will filter the images by your selection. The filters can be colors, can be categories and so on.

Here is a sample:

google-images-button-color

I believe this is fully rolled out in the US.


Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.