Google boosts iOS App campaigns with new formats, AI tools
Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools.
Details:
- New ad formats: Expanded reach on YouTube Shorts, Search, and Display; co-branded creator ads now in YouTube in-feed and Shorts; playable end cards available on select AdMob inventory.
- AI bidding and creative tools: Target ROAS bidding now on iOS; maximize conversions bidding available for in-app actions; AI video enhancements auto-fit content to different placements.
- Privacy-centric measurement: On-device conversion tracking uses de-identified data; integrated conversion measurement delivers faster, more accurate attribution via app attribution partners.
Why we care. App Store consumer spending is up 24% year-over-year, according to Appfigures, making high-value iOS users a lucrative target for growth-minded marketers. The new ad formats open up untapped inventory like YouTube Shorts and interactive playable ads, while AI-powered bidding could squeeze more ROAS for your spend.
Plus, the privacy-centric measurement tools offer more accurate attribution without compromising user data, helping marketers make smarter, faster optimization decisions in a post-IDFA (Apple’s Identifier for Advertisers) world.
The big picture. These updates could give advertisers more reach, smarter bidding, and reliable measurement from iOS campaigns in a post-privacy-tracking era.
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