Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links

Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link.

If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For example, searching for [paypal founders] shows a carousel of the founders of PayPal, but it also has a breadcrumb link back to the PayPal search result, which would bring up the knowledge graph panel for the company.

Notice right above the set of images in the carousel is that breadcrumb link to PayPal.

Same when you search for [michael jordan children]:

Although in this case, it seems the mobile view had that breadcrumb link in the past but that user interface on the mobile version now looks like the desktop interface.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.