The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Topic: PayPal
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Microsoft launches Copilot Checkout and Brand Agents
These new agentic experiences were showcased at the NRF 2026 conference.
A 3-tier framework for Shopify integrations that drive conversions
Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
B2B vs. B2C: Key differences & marketing tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
PayPal launching ad network fueled by user purchase data
PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Free Google product listings expand to knowledge panels in Search results
Plus, some early stats on the effect of free listings in Google Shopping.
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks.
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services.
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire.
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings.
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search […]
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people.
SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of […]