Google Launches AdWords Campaign Experiments Tool
Google announced a new tool named the AdWords Campaign Experiments tool or ACE. The tool aids advertisers in testing their campaigns. Google said “ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if […]
Barry Schwartz on June 9, 2010 at 9:28 am | Reading time: 1 minute
Google announced a new tool named the AdWords Campaign Experiments tool or ACE. The tool aids advertisers in testing their campaigns.
Google said “ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results.”
The tool is currently in beta, so to use it Google needs to select you for the beta. To request access to the beta fill out this form.
Here is a video demo of the tool:
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.