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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Ginny Marvin on April 10, 2018 at 11:37 am

Google has launched Reach Planner, a new planning tool for video campaigns.

Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network.

Reach Planner provides unique reach data for all devices, core audiences and video formats for more than 50 countries.

The tool also includes product mix recommendations intended to show which YouTube ad formats will work best together based on inputs of a marketing objective, budget and ad preferences or assets available.

If you have a Google sales rep, you can request access to the beta.

[This article originally appeared on Marketing Land.]

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.