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Google local knowledge panel testing promotion box

Google is testing a new Google local knowledge panel layout with owners promotions.

Barry Schwartz on February 2, 2017 at 3:42 pm | Reading time: 1 minute

Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by Mike Blumenthal and you can see it yourself for a search on [theme park collection orlando fl].

Here is a screen shot that shows “latest from the owner” followed by a message about saving 10 percent, then with a “learn more” button that takes the searcher to driving directions on Google Maps.

This looks similar to the Google Posts feature Google launched a while back, but I doubt this is the same platform.

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.