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Google officially adds AMP based featured snippets to mobile search results

Now AMP pages can rank in Google's position zero but Google says AMP is still not a ranking factor.

Barry Schwartz on September 5, 2017 at 8:43 pm

Google has confirmed with Search Engine Land that last week they have rolled out the ability for AMP links to show up in the featured snippets section at the top of the Google mobile search results.

Google tells us this launched last week as some started noticing. Google did confirm again that AMP is still not a search ranking factor. The only change is that the featured snippet result can link to an AMP page.

Here is a screen shot of an AMP link showing in the featured snippets:

Google will still also show no AMP results in the mobile results:

But does Google prefer to show an AMP URL in the featured snippets? Well, as I said before, Google said AMP is not a ranking factor. But if you search for [how to use twitter] on desktop, instead of getting the Forbes result as shown on mobile, it shows a result from Wired, which is not AMP powered.

Here is a screen shot:

Looking for more information on implementing AMP? Join us for these sessions at our SMX conference:

AMP: Do Or Die? ~ publishing, e-commerce and technical experts will discuss the whys, why nots, benefits and cautions on adoption of AMP.
Getting AMPed: Essential Info About Google Accelerated Mobile Pages ~ technical experts on AMP implementation will discuss how to get up and running on the platform.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.