Google: Featured Snippets & Direct Answers
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How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and...
Inside the new Google Search Console at SMX East
Attend the AMA With Google Search session at SMX East to learn more about the new improvements to the Google Search...
Featured snippets: How much do you really know about them? [QUIZ]
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan...
What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
Columnist Eric Enge breaks down the "AMA With Google Search" session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan...
Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position...
Google won’t add featured snippets analytics in Search Console
Don't bank on Google sharing any data on how your website is being used in the featured...
Yet another study shows featured snippets lead to significant drops in organic clicks
With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web...
How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and...
Another study shows how featured snippets steal significant traffic from the top organic result
When a featured snippet is present, CTR for the first organic result falls below 20...
Are you a featured snippet? If so, Google’s testing dropping your web listing
Google has confirmed they are testing removing the featured snippet from the main core web...
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your...
Google Home now helps you cook over 5 million recipes
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google...
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets...
Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the...
An answer box experiment (my journey into known and unknown factors)
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that?...
Google’s “One True Answer” problem — when featured snippets go bad
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some...
Four US presidents in the KKK? Google’s latest problem with featured answers
Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there's no conclusive evidence any...
Google featured snippets now often followed by the ‘people also ask’ box
The "People also ask" gets more frequent and prominent placement in...
Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is...
