Google has just published two new help documents to help publishers control what Google shows in the search results for the title and description of the listing. Also, Google introduced a new term for the title of a search result, “title link.”
Control your title links in search results. The first document is named control your title links in search results and it first defines what a “title link” is. A title link “is the title of a search result on Google Search and other properties (for example, Google News) that links to the web page.”
Google then uses a screenshot to point to the title link:
The document then goes through best practices for writing
elements, how Google creates title links for the search results, how to avoid common issues with <title> elements, and how to submit feedback to Google on this topic.</p><p>As a reminder, in August, <a href="https://searchengineland.com/google-confirms-it-changed-how-it-creates-titles-for-search-result-listings-351506">Google made a change to the title links</a> that upset a number of publishers, Google then explained why and <a href="https://searchengineland.com/google-explains-why-it-made-the-title-change-to-the-search-results-374501">scaled it back</a> a bit.</p><p>Check out the full help document <a href="https://developers.google.com/search/docs/advanced/appearance/title-link">over here</a>.</p><p><strong>Control your snippets in search results. </strong>The second new help document is named <a href="https://developers.google.com/search/docs/advanced/appearance/snippet">control your snippets in search results</a> and it first defines what a snippet is. A snippet “is the description or summary part of search result on Google Search and other properties (for example, Google News).”</p><p><meta charset="utf-8">Google then uses a screenshot to point to the snippet:</p><figure class="wp-block-image size-large"><noscript><img width="800" height="215" src="https://searchengineland.com/wp-content/seloads/2021/10/snippet-800x215.jpg" alt="" class="wp-image-375059" srcset="https://searchengineland.com/wp-content/seloads/2021/10/snippet-800x215.jpg 800w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-600x162.jpg 600w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-200x54.jpg 200w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-768x207.jpg 768w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-1536x414.jpg 1536w, https://searchengineland.com/wp-content/seloads/2021/10/snippet.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img width="800" height="215" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20215%22%3E%3C/svg%3E' data-src="https://searchengineland.com/wp-content/seloads/2021/10/snippet-800x215.jpg" alt="" class="lazyload wp-image-375059" data-srcset="https://searchengineland.com/wp-content/seloads/2021/10/snippet-800x215.jpg 800w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-600x162.jpg 600w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-200x54.jpg 200w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-768x207.jpg 768w, https://searchengineland.com/wp-content/seloads/2021/10/snippet-1536x414.jpg 1536w, https://searchengineland.com/wp-content/seloads/2021/10/snippet.jpg 1920w" data-sizes="(max-width: 800px) 100vw, 800px" /></figure><p><meta charset="utf-8">The document then goes through how snippets are created, the differences between rich results and meta description tags, how to <a href="https://searchengineland.com/google-adds-new-snippet-controls-to-enable-control-over-how-your-search-listings-are-displayed-322456">prevent snippets or adjust snippet length</a>, and the best practices for creating meta descriptions.</p><p><meta charset="utf-8">Check out the full help document <a href="https://developers.google.com/search/docs/advanced/appearance/snippet">over here</a>.</p><p><strong>What changed. </strong>What changed with the help documents is that Google made two separate documents, instead of having these in a single document. Google also added the term title links, added examples of how Google adjust title links and other minimal changes to the text.</p><p><strong>Why we care. </strong>These documents should provide additional clarity on how Google shows your search result snippets and how you can better control what comes up in Google Search. Also, I always found it awkward writing about the title in the search results, so having a defined name for it (i.e., “title link,”) makes it easier.</p><hr><div class="container-fluid px-0 sel-new-articles"><div class="row"><div class="col-12"><h3 class="pb-1">New on Search Engine Land</h3><section class="global-content-stream"><ul class="wpp-list"><article class="stream-article latest my-1"><div class="row pb-2 mx-1"><div class="col-12 px-0"><div class="article-text"><h2 class="headline"> <a href="https://searchengineland.com/google-obituary-spam-385327">Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO</a></h2></div></div></div></article><article class="stream-article latest my-1"><div class="row pb-2 mx-1"><div class="col-12 px-0"><div class="article-text"><h2 class="headline"> <a href="https://searchengineland.com/new-mobile-google-ad-experiment-puts-favicon-in-line-with-display-url-385306">New mobile Google ad experiment puts favicon in-line with display URL</a></h2></div></div></div></article><article class="stream-article latest my-1"><div class="row pb-2 mx-1"><div class="col-12 px-0"><div class="article-text"><h2 class="headline"> <a href="https://searchengineland.com/google-launches-video-health-tools-to-help-publisher-monetization-385291">Google launches video health tools to help publisher monetization</a></h2></div></div></div></article><article class="stream-article latest my-1"><div class="row pb-2 mx-1"><div class="col-12 px-0"><div class="article-text"><h2 class="headline"> <a href="https://searchengineland.com/bill-slawski-passes-away-385293">SEO pioneer and expert Bill Slawski passes away</a></h2></div></div></div></article><article class="stream-article latest my-1"><div class="row pb-2 mx-1"><div class="col-12 px-0"><div class="article-text"><h2 class="headline"> <a href="https://searchengineland.com/yelp-launches-request-a-call-385287">New Yelp feature: Request a Call</a></h2></div></div></div></article></ul></section></div></div></div><div id='div-gpt-ad-3191538-7'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-3191538-7'); });</script> </div><div class="about-author"><h3>About The Author</h3><div class="information"><div class="author-module"><div class="row"><div class="col-12 col-lg-3"><div class="avatar"> <noscript><img class="img-fluid" src="/images/authors/BarrySchwartz-lg.jpg" width="140" height="140"></noscript><img class="lazyload img-fluid" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20140%20140%22%3E%3C/svg%3E' data-src="/images/authors/BarrySchwartz-lg.jpg" width="140" height="140"></div></div><div class="col-12 col-lg-9"><div class="about"><div class="name"> <strong><a href="https://searchengineland.com/author/barry-schwartz" title="Posts by Barry Schwartz" rel="author">Barry Schwartz</a></strong></div><div class="twitter pt-2"> <iframe loading="lazy" id="twitter-widget-0" src="about:blank" class="twitter-follow-button twitter-follow-button" title="Twitter Follow Button" data-twttr-rendered="true" style="width: 251px; height: 25px;" data-rocket-lazyload="fitvidscompatible" data-lazy-src="//platform.twitter.com/widgets/follow_button.1392079123.html#_=1392650032615&id=twitter-widget-0&lang=en&screen_name=rustybrick&show_count=true&show_screen_name=true&size=m"></iframe><noscript><iframe id="twitter-widget-0" src="//platform.twitter.com/widgets/follow_button.1392079123.html#_=1392650032615&id=twitter-widget-0&lang=en&screen_name=rustybrick&show_count=true&show_screen_name=true&size=m" class="twitter-follow-button twitter-follow-button" title="Twitter Follow Button" data-twttr-rendered="true" style="width: 251px; height: 25px;"></iframe></noscript></div> Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. 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