Google Removes “Beta” Label From New AdWords Interface

By Barry Schwartz

Published: July 31, 2009 at 9:26 am

Google announced they have removed the beta label from the new AdWords interface.

Google has been testing the new interface since November 2008. They continuously expanded the test to more and more advertisers over time and are now confident enough that it works right.

Google added that along with removing the beta label, they will be “upgrading a larger number of advertiser accounts to the new interface exclusively.” This does concern me a little, being that there is a large WebmasterWorld thread asking and pleading with Google to keep the old interface as an option, since some don’t like the new interface.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.