Google Shopping: Google Tries For Shoppers Once Again

First it was Froogle. Then it was Google Product Search. Then Google recently promoted product search to its home page. And now, Google’s using “Shopping” in an apparent bid to drum up traffic. We covered earlier how Google Product Search was added to the navigation of Google. But now it’s been noted that the link […]

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First it was Froogle. Then it was Google Product Search. Then Google recently promoted product search to its home page. And now, Google’s using “Shopping” in an apparent bid to drum up traffic.

We covered earlier how Google Product Search was added to the navigation of Google. But now it’s been noted that the link has changed to Shopping.


Investors Business Daily recently had a piece poking at how Google has failed to build traction with its Google Product Search. It feels like the change is another move designed to catch the attention of holiday shopping searchers.

Google Product Search was also renamed from Froogle earlier this year. Our Goodbye Froogle , Hello Google Product Search! article has more about that change.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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