Google Shopping Merchant Promotions Roll Out To More Countries

By Ginny Marvin

Published: November 19, 2014 at 8:58 am

Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India.

Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their listings on Google Shopping.

Merchants interested in launching promotions need to fill out an interest form. Google says it will respond within 1 to 2 weeks.

Promotions can be set up in the AdWords interface or via a promotions feed.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.