Google to shutter Trusted Stores program in favor of new reviews program
The new program will be integrated with Google Merchant Center.
Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google Customer Reviews. The change was first reported by Exclusive Concepts.
Google Customer Reviews
Like Google Trusted Stores, the new program is also free, but it is not a certification program. Google Customer Reviews collects reviews on behalf of advertisers from customers after they purchase and receive their orders.
Google Customer Reviews will be managed through Google Merchant Center. Current Trusted Stores merchants will have their accounts automatically migrated to the new program. For more on what we know about this new program so far, see the full article on Marketing Land.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.