Google spotted testing version of GoogleBot that can render more content

Google may be able to fully crawl more advanced and modern web apps sooner than you thought.

Chat with SearchBot

DeepCrawl discovered that Google is testing a new GoogleBot that can render the web like a modern Chrome browser.

We knew Google was looking to improve GoogleBot’s ability to render web pages using more advanced JavaScript or advanced web apps. Google developer advocate Martin Splitt has confirmed the test.

GoogleBot rendering more. Here is a screen shot from DeepCrawl showing what this new experimental GoogleBot can render, which is above Chrome version 69:

Google Features New

This is what the normal GoogleBot can render, similar to Chrome version 41:

Google Features Old

Google confirmed. Martin Splitt from Google has confirmed on Twitter that this is indeed something Google is testing. Martin said “We’re testing things all the time and sometimes these experiments are visible.”

Why we should care. If GoogleBot is able to render web pages like a modern browser, SEOs, publishers and content producers won’t have to worry as much when building modern web apps. These web apps won’t need workarounds like dynamic rendering to get the content crawled, indexed and potentially ranking well in Google search.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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