Google Still Owns Online Video, But Hulu Is Rising

By Matt McGee

Published: April 28, 2009 at 5:40 pm

Google remains the dominant player in the online video space, but Hulu is on the rise. It’s now the number three video property according to the latest comScore numbers out today.

According to comScore, Hulu has passed Yahoo properties and moved into the third spot with 2.6% of all videos viewed during March. Yahoo dropped to fourth with 2.3 million videos watched on its sites. Google properties (primarily YouTube) are still miles ahead of the competition with almost 41% of all videos viewed during the month.

comscore chart

ComScore estimates that almost 150 million Internet users watched an average of 97 videos during March, totaling almost 5.5 hours per person. The average Google/YouTube viewer watched 59 videos.

Explore more on

Comscore Google Hulu Market share Online video platform Streaming media Yahoo! YouTube

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.