Google Testing New Look For Mobile AdWords Ads

Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. […]

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google-adwords-square-logoKeep an eye out for a new look Google is testing for mobile AdWords ads.

In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL.

The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. The new “Ad” label especially pops because the standard yellow ad background is also gone.

Adwords Mobile Ad Test No Background Yellow Ad Icon

Now both the organic listings and ads are in white boxes that sit in front of a new gray background. The gray background behind the Google logo and search box has been removed.

Here’s a look at the current mobile search results:

Adwords Mobile Results Yellow Background

Hat tip to  @adaircameron and@tecnonetblog for spotting this latest test. What do you think of the new look?


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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