Google to move the Structured Data testing tool to schema.org

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.

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In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org.

Google said “we’ve heard your feedback” and it is “refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.”

Rich results tool. The rich results tool will be on Google’s own site, designed and maintained with the purpose of showing you Google Search rich result types. Google said “to test your markup for Google Search rich result types, you can continue to use the Rich Results Test.”

Structured data testing tool. However, Google will be migrating the Structured Data testing tool off of Google’s own domain and on to schema.org. Google said “to better support open standards and development experience, we’re refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Google explained that “the main purpose of the tool will be to check syntax and compliance of markup with schema.org standards.” However, going forward the structured data testing tool will no longer check for Google search rich result types. 

Why we care. This seems like an okay compromise where Google will keep both tools under different locations for different purposes. The tool will not go away, as Google originally said, but the purpose of the tool will be for checking syntax and compliance of markup with schema.org standards and not related to how Google shows these as rich results in Google Search.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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