Google’s Click Fraud Team Writes On Commonly Raised Concerns

The Google AdWords Blog wrote a blog entry introducing us to the Google click fraud team and describing some of the most common questions and concerns on click fraud. Here are some of the highlights from the post. They analyze IP address, duplicate clicks, and various other clicking patterns to detect click fraud. If you […]

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The Google AdWords Blog wrote a blog entry introducing us to the Google click fraud team and describing some of the most common questions and concerns on click fraud. Here are some of the highlights from the post.

  • They analyze IP address, duplicate clicks, and various other clicking patterns to detect click fraud.
  • If you want to report click fraud, use this form.
  • Typical click fraud “investigation can take 3-5 business days.”
  • Spikes in traffic can come from changes to daily budget, maximum CPCs, ad distribution preferences, the content network or bad tracking.

Also see Google Pushes Back On Click Fraud Estimates, Says Don’t Forget The Back Button from us last month which covers how the head of Google’s click fraud department did a deep dive recently on other filtering and related issues.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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