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Google’s Search Suggestions Change On Second Search

I am not sure if this is new, but when you look at the first search suggestions given to you by Google and then look at the second set of search suggestions, Google will change them, assuming you were not happy with the first set of results. Google Operating System just pointed this out and I have never seen it mentioned prior (doesn’t mean it hasn’t been mentioned prior).

Here is an example of this in action:

(1) Search suggestions by Google for the word [search]:

Google Search Suggestions Change

(2) Then I land on the search results page and try it again, and notice that the suggestions are different:

Google Search Suggestions Change

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.