Ecommerce

Got The Current Time? Your Search Engine Does!

Next month, AT&T is killing its call for current time feature. One reason? There are too many other ways to get the correct time — and search engines are among those resources. Below, a look at how easy search engines make it to get the current time for anywhere in the world.


Typically, a search in the format of “time in [city] or [state] or [country]” returns the current time for the area you searched for at the top of the search results, for most major search engines.

For example, here’s time in paris from Ask.com:

Ask Time Search

Ask has also just enhanced this feature more, which we covered last week in Ask.com Adds Current Time Feature For Local Searches. Here is an example of a search on paris, which returns a real time clock for the city that continues showing the current time as you watch, rather than a static view at the time you searched:

Ask Real Time Clock

Over at Yahoo, do the usual thing — enter “time” plus a city, and you get the current time:

Yahoo Time Search

Google? Google has this feature, but I spotted that it stopped working recently. Rest assured, Google said its coming back shortly. When it does, you should get results like this:

Google Time Search
image from Digital Inspiration

Microsoft Live Search appears not to support a current time command, at the moment.

Postscript: Google Blogoscoped reports that Google has added their time search back again and added some small improvements to how they handle locations and times.

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Ask.com AT&T Google Google Blogoscoped Information retrieval Microsoft Microsoft Bing Search engine Time Yahoo!
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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.