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What Is Google Social Search

Google Social Search is a special service that Google offers that allows you to easily find content created by your friends, family or others in your “social circle.”

These past articles from Search Engine Land:

Provide a comprehensive look at Google Social Search works, including:

  • where Google Social Search results appear
  • how to associate content you’ve created or shared with yourself
  • who Google counts as part of  your social circle

To use Google Social Search, simply do a search while logged in. Listings from your social circle will appear at the bottom of the search results page, when Google deems them relevant.

You can also “force” the results to appear by doing a search, then selecting the “More Search Tools” drop-down button (see Meet The New Google Look & Its Colorful, Useful “Search Options” Column about this) and choosing “Social” from the “All results” section.

For more news articles from Search Engine Land about Google Social Search, also see our Google: Social Search library archives.


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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.