Topic: Social network

Twitter Targeting by Events: Psychographic Targeting Hot House

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. Social marketers who covet placements surrounding events trending on Twitter have […]

How The New Facebook Search Is Different & Unique From Google Search

At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search than Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections […]

Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the “last click” were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for […]

A Proposal For Social Network Détente

For the past two weeks, I feel like I’ve been witnessing some type of Cuban Missile Crisis going on between Google, Twitter and Facebook. I’d like to suggest some ways that social-nuclear war might be averted. Beyond Blame, Believing In Cooperation Let’s set aside blame, because blame isn’t going to move anything forward. Let’s also […]

SEO

Foursquare Hires Sr. Google Engineer For Search-Related Efforts

Foursquare has hired Andrew Hogue to beef up the company’s search and search-related initiatives and capabilities. Hogue was a senior engineer with Google from 2004 through November of this year. The company recently announced it had passed 15 million users globally, 50 percent of which are outside the US. We spoke to Hogue about a […]

New Google Music Store Will Have Strong Google+ Integration

Last week speculation arose about a new cloud based Google Music Store that could compete against Amazon and Apple.  This week more news broke including the social integration that the Google Music Store may bring. The Wall Street Journal reported that Google Music will tie in closely with the Google+ social network.   Users will reportedly be able […]

Google+ Sharing On Maps A Template For Other Products

Before Google+ launched several months ago Eric Schmidt repeatedly told people that Google’s social strategy would involve adding a “social layer” to other Google products. When G+ appeared as a full-blown Facebook competitor and destination many people forgot about the “social layer” strategy. But with the addition of +snippets to Google Maps and related sharing on Google+ we […]

SEO

WhitePages Gets “Localicious” With Android Search App

WhitePages.com has launched a couple of new local search products this morning. Both are focused on neighborhoods and “hyper-local” information (hate the term). One is effectively a neighborhood-based social network called WhtePages Neighbors. The other, the subject of this post, is a new Android search app called “Localicious” I won’t go into WhtePages Neighbors except […]

SearchCap: The Day In Search, July 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Profiles Will Be Public: Google To Terminate All Private Profiles After July 31st There was speculation back in March that Google was going to launch a social network when it […]

SEO

Marketers Root For Expanded Opportunities Represented By Google+

Marketers have had a close eye on the launch of Google+, and what I’m hearing at this point is similar to what I once heard about Bing. In short, it’s great to have a potential competitor to the behemoth in the space (Facebook, in this case), but how important Google+ becomes to marketers will depend […]

SearchCap: The Day In Search, June 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Analytics Gets Social Engagement Reporting Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This […]

Survey: Android Most Desired OS By Non-iPhone Users

GetJar released data from a “global survey” about mobile apps and user behavior that offers positive news for the Android platform, which reportedly beats the iPhone in terms of “next phone” purchase demand by more than 2 to 1. The survey was sent to 25 million users in 190 countries. However there were only 2,500 […]

Hunch’s Recommendation Engine Goes Local

Hunch has launched what its co-founder, Chris Dixon, calls an alpha version of a new local recommendation engine. You can access it at hunch.com/local. It’s not to be confused with Hunch’s existing Local category on the main Hunch.com site, and no one would confuse the two, anyway. The new Hunch Local is map-based (using Google […]

Would Gaming Fuel A Google Social Network?

Based on unnamed “sources,” yesterday TechCrunch reported that Google had “secretly” invested more than $100 million in social gaming platform Zynga and is launching “Google Games,” built partly on Zynga. Let’s establish all the usual qualifiers; this is an unconfirmed story and so on. And there are plenty of times when these TechCrunch-surfaced rumors turn […]

Google Social Search, Now With Google Buzz

Google Social Search, which shows content from those in your social circle, is now tapping into a new source of knowing what your friends are writing about, sharing and creating: Google Buzz. Remind Me: What’s Google Social Search? For those unfamiliar with Google Social Search, it launched across all of Google in January, after initially […]

What Is Google Social Search

Google Social Search is a special service that Google offers that allows you to easily find content created by your friends, family or others in your “social circle.” These past articles from Search Engine Land: Google Social Search Launches, Gives Results From Your Trusted “Social Circle” Google Social Search Goes Live, Adds New Features Google […]

Google Buzz? MSFT, Yahoo Say ‘Been There, Done That’

The dust is still settling on Google’s PR blitz today over Google Buzz, but that hasn’t stopped both Microsoft and Yahoo from speaking up. Their message is simple: been there, done that. Dharmesh Mehta, Director of Product Management for Windows Live, shared this statement with Search Engine Land this afternoon: Busy people don’t want another […]

Google Social Search Goes Live, Adds New Features

Google has begun the rollout of its Social Search product, a way of seeing customized search results based upon the people in your social network. Social Search has been an opt-in Google Labs experiment since its debut in October, but will be available as a beta product in the “next few days” to all users […]

SEO

Google To Buy Yelp For $500 Million?

TechCrunch is reporting that Google is “advanced acquisition negotiations” to buy Yelp for $500 million or more. TechCrunch has been generally correct about many of the rumors it has reported recently (i.e., Google Phone) so we should take this seriously. Yelp has raised a little over $30 million over several funding rounds. Revenues are heading […]

Google Rolls Out Social Gadgets Quickly

Last week we first wrote about social gadgets rolling out in Australia. Marissa Mayer, whom I spoke with at the time, said the timing of a broader rollout was uncertain. Well it’s here today: Your friends are able to see what you share or do in your social gadgets either by having the same gadgets […]

Marissa Mayer On iGoogle’s New “Social Gadgets”

This morning Google is rolling out a program in Australia enabling developers to create “social gadgets” that permit sharing, collaboration and groups on the iGoogle homepage. The social gadgets will come to the US and other markets in the future, but the timing is undetermined. I spoke yesterday with Google’s Marissa Mayer about the new […]

The Rise Of Help Engines: Twitter & Aardvark

Back in 2000, there was a little-remembered but amazing survey that I love to cite showing how search engines had, in only a few years, topped the list of information resources consulted. They’d even pushed past family and friends. Now the times are changing, as family and friends have themselves become easily searchable resources. The […]

How Search-Like Are Social Media Sites?

Like search? Who doesn’t — great traffic, huge brand value and an audience ready to convert. Like social media? What’s not to like — huge growth, tons of buzz and an entire new marketing frontier that is opening up. For the search marketer looking at social media, how does it measure up? Which social media […]

Cool (or Cuil) Still Has To Play By The Rules

I recently did an opening keynote down in Silicon Valley and before my audience got well into their first cup of coffee, I started ranting at them. Now, being Canadian, my rants are rather mild and non- threatening (although I apparently scared a lot of Aussies at SMX in Sydney) but consider it a kinder, […]

YOS: Rewiring Yahoo From The Inside Out

Yahoo’s relatively new CTO Ari Balogh expanded upon Yahoo’s “open” initiatives in a keynote speech to the Web2.0 conference yesterday. There’s a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing on the strategy, which will […]

Google The Stealth Social Network?

Google’s plan to socialize its various applications continues. Google Operating System has spotted code in Gmail that may lead to a Facebook-style news feed of status updates from your Gmail contacts. More about this and Google’s continued “stealth social network” moves below.

Google Unifying And Putting More Emphasis On “Profiles”

Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google’s newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be […]

Facebook Opens Platform, Bebo Adopts It

TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook’s platform, based on Facebook opening up the code to third-party developers. (Here’s the Bebo press release.) Bebo is part of OpenSocial, the competing Google initiative that also features MySpace, […]