How data science can change the way you look at SEO
Learn how data science can evaluate, predict, automate, or even influence different tasks or phenomena in SEO
Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact how often organic visitors from your website are converted to leads?
Have you ever wondered if you could pick up on industry trends in SERPs before your competitors?
Have you taken a good look at your server logs in and asked yourself what Googlebot browsing patterns reveal about your website’s structure, pertinence, and technologies?
These questions, which bring together different types of data used in SEO strategy, are all part of data SEO. Data SEO is the rising field that brings data science methods of analysis to SEO. Data science uses scientific principles, statistics, and machine learning to bring together and analyze digital data for the purpose of decision making.
Learn more. Visit Digital Marketing Depot to download “Data SEO – The Next Big Adventure.”
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories