Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Microsoft » Microsoft Advertising » How to set up action extensions, Bing Ads’ newest ad extension

How to set up action extensions, Bing Ads’ newest ad extension

The call-to-action prompts support scheduling and tracking parameters.

Ginny Marvin on April 4, 2019 at 3:47 pm

A “Browse” action extension example in a Bing desktop ad.

Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages.

Here’s a quick look at the set up process for action extensions in the web interface.

Now available. From the Ad Extensions tab in your account, the Action Extensions option will appear at the very top of the drop down list of available extensions. If you’re not seeing the option quite yet, give it a couple of more days.

Add new. At the bottom of the Create Action Extensions window, select the “Add new” option. This will trigger the set up window.

70 pre-defined calls-to-action. Here’s where you can select from one of 70 pre-defined Action Text options. There’s a helpful search box to help expedite the selection process.

URL parameters. You can opt to leave the Final URL and/or Mobile URL fields blank or set a distinct landing page just for the action extension. Note you can add tracking parameters in the URL options section to capture additional insights from clicks on the extensions.

Scheduling. You can also schedule these to show during certain days and hours. That means, you could opt to show different action extensions during hours of operation versus when your business is closed.

Account level associations. You can associate action extensions at the account, campaign or ad group level. The lowest level takes precedence, so if you have an action extension set at the campaign and ad group levels, the ad group extension will display.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google Ads issue with access to video pages frontend

    Everything you should know about evaluating your competitor’s backlink profile

    Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches

    Webinar: Transform your content operations with DAM

    Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

BingMicrosoft AdvertisingPPC

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.