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Judge Rejects Google’s Motion To Dismiss American Airlines Suit

Eric Goldman reports Judge John McBride has denied Google’s motion to dismiss the American Airlines search ad trademark suit.

The court document does not explain why the judge denied Google’s motion. All it says is that he dismissed the motion. Eric Goldman feels that taking this case to court will be a lot of wasted money and time for both Google and American Airlines, as well as the court and tax payers.

Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies is our recap of similar cases over the years.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.