Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing.
Depreciation and sunset timetable. Typically, major versions are supported for approximately 12 months, while minor versions have a support lifespan of 10 months.
Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here.
Dig deeper. Read the announcement from Google here.
Why we care. New API updates directly affect the functionality and performance of advertising campaigns. Once a version is sunset, all API requests using that version will fail, potentially causing disruptions to campaign management and optimization. By staying up-to-date with the latest version of the API, advertisers and developers can access new features and improvements, ensuring your campaigns are running efficiently and effectively.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
