Amazon launches Alexa+ Agentic Ads
Amazon's new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.
More from Search Engine Land: Page 27
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
Google Ads updates target-based bidding for budget-limited campaigns
Google's upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.
3 questions that reveal your real search performance
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
Reddit unveils new AI-powered ad tools built on community conversations
Reddit's new features aim to help advertisers build more relevant campaigns using insights drawn directly from user discussions.
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
3 ways to build a more complete SEO ROI model
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
Google Ads automatically enrolls advertisers in conversion-based customer lists
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google Ads brings back Target CPA and Target ROAS naming
Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
Laura I. Abreu talks about a client experience that made her quit Google Ads
Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
Google launches AI agent for Ad Manager
Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Content pruning for AI search: When to remove, redirect, or consolidate pages
Discover key metrics for content pruning and decide whether to remove, redirect, or consolidate pages with our free decision matrix workflow.
Google Ads launches beta for supplemental conversion data
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
Pew: 60% of Americans read AI summaries in search results
40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
New Adobe tool shows where brands win and lose in AI search
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Turn your SEO process into AI-powered tools
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
For site moves, specify all domain variants with Google’s Change of Address tool
Google updated its help documentation to clarify how to handle all your domain variants for site moves.
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
UK CMA orders Google to explain how search results are ranked
Plus, Google is ordered to provide data portability to some third-party services.
What gets cited most in health, finance, and YMYL in AI Overviews: A sector-by-sector analysis
How often do AI Overviews show up for YMYL content? How has this changed over time? Find out with our analysis of health, finance & legal categories.
80% of ChatGPT product recommendations change when search is enabled: Study
Turning on search cut recommendation overlap to 19.8%, reshuffling product picks across 20,000 ChatGPT responses.
AI referrals to travel sites surge 194% as engagement rises: Adobe
AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.
7 AI search shifts you can’t afford to ignore
Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.
Google Ads to automatically classify conversion-based customer lists
Advertisers are now required to give Google's automated systems clearer signals about where audiences sit in the customer journey.
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
What replaces the ultimate guide in AI search
Long-form content alone no longer guarantees visibility. Learn the principles behind content AI systems retrieve and cite.
Topics matter for third-party authority signals
AI doesn't rely on the same publishers for every query. Here's how to find the voices shaping answers in your space and earn your place.
Meta launches AI Mode in Facebook search to answer questions
Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.
Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.