11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
More from Search Engine Land: Page 29
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
How AI forms opinions about your brand
Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.
What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Google adds new Performance Max asset testing tools
Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
What ChatGPT Ads data reveals about your competitors
We've analyzed nearly 1 million queries to show you what's really happening. Most search teams are missing it completely.
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
How to build a brand subreddit: Full setup guide (plus examples)
Build a thriving brand subreddit with this step-by-step guide. Learn how Reddit communities can boost customer engagement, SEO visibility, and brand trust.
Google clarifies sensitive audience targeting rules for Demand Gen campaigns
The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Cloudflare: Bots now make up 57% of webpage requests
CEO Matthew Prince expected bots to outnumber humans by 2027. New Cloudflare data shows that the milestone has already arrived.
4 ways to track AI search visibility when attribution falls short
The path from discovery to decision is getting harder to see. Learn how to combine traditional attribution with new signals of influence.
Delegation search: Why users outsource decisions to AI
From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
AI in the wild: Confident, wrong, and weirdly expensive
AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
Shopify outage disrupts stores, checkouts and admin access
A Shopify outage disrupted storefronts, checkouts, admin access and Retail POS, potentially affecting merchants' ability to manage stores / process sales.
The new PPC skill set: From keyword manager to system optimizer
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
The overlooked business value of SEO and affiliate alignment
SEO and affiliate teams affect the same revenue, rankings, and LLM visibility. Alignment can reduce costs and strengthen brand performance.
What to do now that AI Overviews turned search into reading sessions
Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.
Google Search Console AI performance reports and controls to block your content in AI responses
These features are rolling out to subset of website owners in the UK and will expand it to more in the future.
Sitemap Generator Tool: Build an XML sitemap for search engines and AI crawlers
Want to make sure search engines and AI crawlers can find your pages? Make a sitemap in seconds with our free Sitemap Generator tool!
How a 200-person company competes with a $160B giant in AI search
Want more AI search visibility? See how Descript earns citations, brand mentions, and recommendations in AI search — and what you can replicate.
Google spotlights invalid click credits with new Ads help documentation
Google's Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.
Google begins testing healthcare ads in AI Mode
Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.
Google Ads updates terms of service ahead of July 2026 rollout
Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search
Microsoft releases a search service just for AI-agents, because agents search differently from humans.