Google releases March 2026 spam update
Google says this is a standard spam update. It’s rolling out across all languages and locations and may take only a few days.
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Reddit introduces collection ads, deal overlays, Shopify integration
Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform's audience.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
Google is tightening political content rules for Shopping ads starting April 16
Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.
ChatGPT citations favor a small group of domains: Study
ChatGPT pulls 6x more pages than it cites, concentrating visibility among ~30 domains and favoring topic-wide coverage, study finds.
Google is testing AI-generated animated video clips inside PMax
Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.
SEO’s biggest threat in 2026? Your own organization
From AI overreliance to fragmented data and poor collaboration, internal issues are quietly undermining SEO performance. Here’s what to fix.
Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
Why better signals drive paid search performance
Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
EU signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
How AI-generated content performs in Google Search: A 16-month experiment
Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.
Google Ads API to block duplicate Lookalike user lists
Google will soon block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
Why zero-click search doesn’t mean zero influence
Zero-click changes how visibility works, not where knowledge comes from. Here’s why first-party content still matters.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google launches Ads DevCast Vodcast for developers
Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
Google tightens rules on out-of-stock product pages
Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.
Google Business Profile tests AI-generated replies to reviews
GBP feature lets businesses generate suggested replies to customer reviews. You can review, edit, and manually submit replies using AI.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
Cloudflare CEO: Bots could overtake human web usage by 2027
Matthew Prince says AI bots could soon surpass humans, driving massive traffic surges, breaking ad models, and reshaping search.
SEO’s new battleground: Winning the consensus layer
AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.
Adobe to shut down Marketo Engage SEO tool
Users have until March 31 to export SEO data as Adobe retires a little-used Marketo feature and shifts focus toward broader search tools.
Why your law firm’s best leads don’t convert after research
Most referral loss isn’t random. It happens during validation — where credibility, specificity, authority, and friction break conversion.
7 ways to use storytelling in a business blog
Practical ways to structure blog content so it’s easier to read, holds attention, and leads readers toward action.
Walmart: ChatGPT checkout converted 3x worse than website
After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.
Perplexity’s Comet for iOS uses Google Search by default
Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.
Microsoft Advertising simplifies automated bidding setup
Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.
Google expands its Universal Commerce Protocol to power AI-driven shopping
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Google AI Overviews now appear on 14% of shopping queries: Report
Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.