Prompt research: The next layer of SEO and GEO strategy
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers.
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Defensive SEO: How to protect your brand narrative in AI search
AI search summarizes your brand before users visit your site. Defensive SEO helps you monitor and shape your brand narrative in AI search.
What 23 tests reveal about Google AI Max performance
Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max results.
Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
Yahoo adds personalized homepage to its Scout AI search engine
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
Google expands Search Console branded queries filter to all eligible sites
Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.
Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
Survey: PPC is getting harder — and AI is only saving 5 hours a week
Over 1.3K PPC experts confirm - platforms are harder to trust, AI isn't the rescue many hoped for and the biggest threat is clients going in-house.
Google launches dedicated Merchant Center hub for agencies
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
Meta is passing Europe’s digital taxes directly to advertisers
Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
How to get media coverage: A practical guide to pitching journalists
Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.
Court restricts Perplexity’s AI shopping bot from accessing Amazon
Judge orders Perplexity to stop using a browser agent to reach password-protected Amazon accounts and delete collected data.
Google adds automatic end screens to video ads
Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
The infinite tail: When search demand moves beyond keywords
AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion reshape SEO.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing
Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
Google Marketing Live 2026 set for May 20
An email from the Accelerate with Google program inviting entries to the Google Ads Impact Awards shared the date GML 2026 is happening.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
ChatGPT ads are coming — here’s how you should prepare now
If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Google’s undocumented method to disavow a whole TLD
Google does not document it because it is not something the company recommends.
10 Reddit comment frameworks that drive engagement without sounding like ads
Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.
Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
Google’s Liz Reid: Search and Gemini may converge, or diverge further
Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Break down data silos: How integrated analytics reveals marketing impact
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.