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Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
Only 30% of SMBs would recommend their current SEO provider, survey finds
Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall.
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an image.
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance. Here are a few highlights.
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Susan Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help.
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify […]
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like […]
NY federal court decision threatens embedding and linking across the web
The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related comments.
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone […]
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about […]
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site.
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory.
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
Pinterest now lets people zoom in on pins, has redesigned visual search icon
Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.
Search marketers save $400 on SMX East until this Saturday!
Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates! […]
3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!
Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC: Actionable content: The agenda consists of 55+ expert-led sessions covering the latest in SEO and SEM topics — from […]
Search marketers plan to attend SMX East to become martech trailblazers
We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and tactics in his keynote at SMX East including: the evolution of marketing from the […]
SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more. Here’s a quick look at some of the sessions […]
Twitter ramps up AMP
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs.
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client […]
Save the Date: SMX East is back in NYC Oct 24-26
Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re […]
Pinterest’s Lens update adds a Snapchat-style look and a fashion sense
Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas.