• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

"Medic" update recovery

How one site did it

Shopping Ads 2019

What's in store for SMBs?

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Industry

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Market Share: Bing Continues Gains, Yahoo “Stabilized,” Google Flat

Greg Sterling on June 11, 2013 at 8:06 pm
  • More

google-bing-yahoo-logosFinancial analysts are releasing May comScore search market share data to their clients, which means we’re getting an early look at what the metrics firm will be generally exposing in the next 24 hours.

Here are the numbers — comparing April and May of 2013 as well as May 2012:

  • Google: 66.7 percent (May) vs. 66.5 percent (April) vs. 66.7 percent (May 2012)
  • Bing: 17.4 percent (May) vs. 17.3 percent (April) vs. 15.4 percent (May 2012)
  • Yahoo: 11.9 percent (May) vs. 12 percent (April) vs. 13.4 percent (May 2012)
  • Ask: Google: 2.7 percent (May) vs. 2.7 percent (April) vs. 3 percent (May 2012)
  • AOL: 1.3 percent (May) vs. 1.4 percent (April) vs. 1.5 percent (May 2012)

Google is flat year-over-year. Yahoo appears to have stabilized, and Bing continues to make incremental gains, partly at Yahoo’s expense. Ask and AOL also continue to lose share as part of a long term trend. However, Ask’s search share is more than double AOL’s at this point.

None of this includes mobile search queries. In many categories, mobile is 20 percent to 40 percent (or more) of the overall search query volume.

Below are StatCounter data about mobile search market share in the US:

mobile search market share May

Interestingly, Google’s mobile search share has slowly declined from a high of about 95 percent — and Yahoo’s has been growing. Google now captures 84 percent of mobile search query volume on the mobile Web. Yahoo has 11 percent and Bing has just under 5 percent.

While Yahoo may not be able to regain lost query volume on the PC, it does appear to have an opportunity to develop further search momentum in mobile.

Postscript: The official comScore release has just come out confirming the market-share numbers reported above.

May search market share comScore

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

Popular Stories

Google Word Coach, a fun word game in the search results
5 takeaways from Google's Q4 2018 earnings for search marketers
How Social Media is Influencing Your Behavior
Does SEM = SEO + CPC Still Add Up?

Related Topics

AOLAsk: Web SearchBingChannel: IndustryGoogleStats: comScoreStats: PopularityStats: Search Behavior

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research

Search Engine Land’s Guide To SEO

Search Engine Land’s Guide To SEO
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.