Meta’s ad revenue up 4% in Q1

Daily users increase 4% too.

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Meta’s ad revenue increased by about 4.1% in the first quarter of 2023 compared to the year-earlier period. Advertising revenue was for Q1 2023 was $28.1 billion, an increase of 4.1% compared to the same period in 2022 ($27.0 billion).

Total Meta revenue for Q1 2023 was $28.6 billion, an increase of 2.6% compared to the same period in 2022 ($27.9 billion).

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Daily active users. Meta’s Q1 2023 performance also showed impressive growth in user engagement.

  • Facebook’s daily active user count increased by 4% to reach 2.04 billion.
  • The number of monthly active users was 2.99 billion.
  • The “family of apps” category, which includes Instagram and WhatsApp, saw a 5% year-over-year rise in daily active users, totaling 3.02 billion.
  • The number of monthly active users in this category also increased by 5% to 3.81 billion.

Dig deeper. You can review the full earnings report here.

Why we care. Meta’s low-single-digit increase matches Google and Microsoft. And is further confirmation of the ill health of the advertising market.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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