Meta’s ad revenue up 4% in Q1
Meta’s ad revenue increased by about 4.1% in the first quarter of 2023 compared to the year-earlier period. Advertising revenue was for Q1 2023 was $28.1 billion, an increase of 4.1% compared to the same period in 2022 ($27.0 billion).
Total Meta revenue for Q1 2023 was $28.6 billion, an increase of 2.6% compared to the same period in 2022 ($27.9 billion).
Daily active users. Meta’s Q1 2023 performance also showed impressive growth in user engagement.
- Facebook’s daily active user count increased by 4% to reach 2.04 billion.
- The number of monthly active users was 2.99 billion.
- The “family of apps” category, which includes Instagram and WhatsApp, saw a 5% year-over-year rise in daily active users, totaling 3.02 billion.
- The number of monthly active users in this category also increased by 5% to 3.81 billion.
Dig deeper. You can review the full earnings report here.
Why we care. Meta’s low-single-digit increase matches Google and Microsoft. And is further confirmation of the ill health of the advertising market.
Explore more on
Add Search Engine Land as a preferred source on GoogleEditorial disclosure
Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.
About the author
