Microsoft adCenter To Power Ads On Wall Street Journal Digital Network

The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com, and others. This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique users and over 330 million […]

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The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com, and others.

This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique users and over 330 million page views per month. The contextual ads will begin to be displayed on the WSJ network as early as next month. The paid search ads timing has yet to be announced.


What does this mean to advertisers? Well, if you are bidding within Microsoft adCenter’s Content Ads, you are likely to see an increase in impressions and clicks. The adCenter Blog has tips on how to prepare for their new partner.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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