Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature.
Why we care. This expansion makes Microsoft Advertising’s AI assistant even more versatile, automating asset creation across nearly all ad types and saving marketers significant time.
What’s new:
- Generative AI now creates banner assets for display ads
- Feature launched this week, joining other AI-assisted ad types
- Video ad support coming soon
How it works. Copilot uses your landing page URL to automatically generate recommended image and copy assets.
The big picture. From Performance Max to Native ads, Microsoft is making Copilot a comprehensive AI companion for digital advertising.
Zoom in. Already supports Performance Max, Responsive Search and Native ads.
Between the lines. By automating creative tasks, Microsoft aims to let advertisers focus more on strategy and less on asset production.
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About the author
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.