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Microsoft Seeks To Bring Collaboration To Search

Microsoft has experimentally introduced “SearchTogether,” which allows people to use a browser plug-in (IE7 only) to literally collaborate on search. You need a Windows Live ID and Messenger, but you can apparently use any search engine you like.

Here’s a tutorial and some screens.


I haven’t used it so I can’t report on the experience. Conceptually, however, I could imagine that in many use cases (e.g., Travel and Local Search) this could be highly valuable as an option. Microsoft Messenger has had collaboration capabilities around local search and Live Maps for some time, but they’re little used.

Indeed, collaboration is widely available in various online applications; however, it has yet to come to search. The key to mainstreaming this or gaining decent consumer adoption is bundling the option into the browser and not having several “hoops” for users to jump through.

This is very early and will undoubtedly evolve.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.