Microsoft Tries Search & Win Again?

By Barry Schwartz

Published: November 9, 2007 at 8:54 am

Is Live Search bringing back the search and win “Live Search Trial Program?” A Marketwatch article suggests so, even though the page is invalid.

Microsoft did run this program back in August. In addition, it has also run the Live Search Club program.

Giveways and contests look to be the new wave. Microsoft saw its share rise after doing Live Search Club. iWon recently revamped to go after those seeking prizes. And Google has even been trying it, as with its previous Bourne Ultimatum giveaway.

We are checking with Microsoft for more, but in the meantime the FAQ page is still live.

Explore more on

Google Live Search Club MarketWatch Microsoft Sales promotion Search engine marketing

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.