More Yahoo Search Image Ads; Promotional Ads
TechCrunch reported spotting a image ad that is more interactive for a search at Yahoo on eBay. Here is a picture of the ad: As you can see, it is clearly labelled as “promotion results.” Yahoo explains what those are, and has gotten into trouble in the past for not labeling these ads. In fact, […]
Barry Schwartz on December 8, 2008 at 9:03 am | Reading time: 1 minute
TechCrunch reported spotting a image ad that is more interactive for a search at Yahoo on eBay. Here is a picture of the ad:
As you can see, it is clearly labelled as “promotion results.” Yahoo explains what those are, and has gotten into trouble in the past for not labeling these ads. In fact, Yahoo has been very aggressive in experimenting with image ads and video ads in the search results. This eBay ad is more interactive, it allows you to search within eBay, directly in the ad.
We know Google has also experimented with video ads in the search results. Google has also used the search within feature for some of their organic results.
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.