More Yahoo Search Image Ads; Promotional Ads
TechCrunch reported spotting a image ad that is more interactive for a search at Yahoo on eBay. Here is a picture of the ad:
As you can see, it is clearly labelled as “promotion results.” Yahoo explains what those are, and has gotten into trouble in the past for not labeling these ads. In fact, Yahoo has been very aggressive in experimenting with image ads and video ads in the search results. This eBay ad is more interactive, it allows you to search within eBay, directly in the ad.
We know Google has also experimented with video ads in the search results. Google has also used the search within feature for some of their organic results.
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