The Neverending Story book Google doodle marks 37th anniversary of children’s novel

Designed by Sophie Diao, "The Neverending Story" doodle was inspired by artwork from the book's original edition.

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neverending story google doodle

In case Generation Xers like myself weren’t already knee-deep in 80s nostalgia since binge-watching “Stranger Things,” Google has replaced the logo on its home page today with a doodle marking the 37th anniversary of the publication of Michael Ende’s “The Neverending Story.”

Designed by doodler Sophie Diao, the five images making up the doodle were inspired by artwork from illustrator Roswitha Quadflieg that was part of the original book, first released on this date in 1979.

[blockquote cite = “Google Doodle blog”]Every once in a blue moon a book captures the imagination, providing a portal into magical places unknown. So it was with “The Neverending Story,” a children’s fantasy novel by Michael Ende, which topped best-seller lists in the author’s native Germany following its release on September 1st, 1979.[/blockquote]

Google shared the following images created by Diao that make up the doodle:
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image 2

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image 5

According to Google’s Doodle team, the doodle uses parallax scrolling — a first for a Google doodle — to create its slide show format and includes a sharing icon and search icon that leads to results for “The Neverending Story book.”


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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