New AdWords Shopping Campaigns Report For Google Analytics Rolling Out

Google has launched a new Shopping Campaigns report in Google Analytics.

Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce features in Analytics.

The Shopping Campaigns report gives AdWords advertisers more insights into product target performance from their Shopping Campaigns in AdWords.

As the screenshot above illustrates, marketers can analyze performance by product category, product type or brand and then drill in further from there.

The reporting provides post-click data on conversion as well as behavioral metrics such as bounce rate and time on site that advertisers can use to inform bid optimization efforts.

The release of Enhanced Ecommerce also comes on the cusp of the holiday season frenzy.  To learn more about Enhanced Ecommerce in Google Analytics, check out our coverage on our sister site, Marketing Land.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.